Undercover marketing :: essays research papers

Undercover MarketingUndercover Marketing is an unconventional strategy utilize to attract consumers. It is where the consumer doesnt realize theyre being securities industryed to. The goal of any(prenominal) hole-and-corner(prenominal) campaign is to generate a buzz about a natural product. The largest appeal of undercover merchandiseing is that it offers free word of lecture that can reach many consumers. there are a a few(prenominal) ways to implement this kind of marketing. unity way is to hire models or celebrities to be seen drinking a particular new beverage at a bar. An new(prenominal) way is to use fake tourists. These fake tourists look some angiotensin-converting enzyme to take their picture with a new high tech camera and then they explain the benefits of the new camera they are using.There are a few companies who have done this type of marketing. One company, called Essential Reality, launched a new type of video game baseball mitt. With the glove on, you can fly planes and fire weapons all with the movement of your fingers. The idea was to market the glove at coffee shops and crowded places. All the company did to market there new glove was go out and have fun with their latest toy and wait to be approached by consumers. When approached, they would ask other large number to give the glove a try. They would also say intelligent sound bites similar to Its like you are actually in the game. The marketers would then tell them how well they are doing with the glove on. No one is trying to selling you anything. The companies just want to get you to want their new product and to tell your friends about it. They want to get you involved with it. They judge to be your friends and offer information about the products.When Sony Ericsson released its new phone that took pictures, they launched a program called fake tourists. Sixty actors took to the streets in ten cities. They would approach people and ask then to take there picture with their new phone. one time the phone was in the consumers hand, the fake tourist would say something like, Thanks for victorious our picture. That phone is cool, right? And then they would explain some of the phones features.The companies who employ undercover marketing are feeding off of the word of mouth manoeuvre to sell products and get the word out. The problem is, their word of mouth maneuver is not genuine.