Abstract Apple Inc

Abstract apple Inc. is one of the worlds largest technology companies dealing in computers and consumer electronic products. Founded in 1976 by Steve Jobs and Steve Wozniack Apple is now a multinational corporate empire who recently boasted a $15. 7 billion in revenue in the third draw and quarter of 2010.This polls objective is to carry out a strategical analysis of Apple Company using diametric analysis tools. The theatre of operations aims to cover factors that exist in its internal and external environment and in any case evaluate how the confederation utilizes its resources to maintain competitive advantage in the merchandise.Three different descriptive strategic tools will be used in this study includes SWOT Analysis, PESTLE Analysis and Resource Based View (RBV). The findings from these analyses be used in making conclusions on the study question.From this study its clear that Apples extensive brand equity, strong leadership of CEO Steve Jobs, in advance(p) researc h & development, fashionable & trendy image of its products and the strong branding & client loyalty forms a great part of its strengths.However this study highlights the rushing of products into the securities industry followed by quick product recalls and the many legal cases the company has been convolute in as the major threats. Apples iphone is the companys attempt to utilize the available opportunity resulting from the increasing demand for bright phones.Apple Inc is threatened by poor quality output from its suppliers and the tight market for personal computers. The study recommends product testing be speeded up and the company to find alternatives ways to settle these legal cases to ensure Apple Inc maintains its competitive advantage in the technology market.